We specialize in crafting narrative, story-driven films and authentic social media content.

We possess the eyes, passion, and skills of a premiere creative agency and outdoor powerhouse under one roof.

With industry-standard cinema & photography equipment we’re not your average hunting operation. By day we operate Dustin’s Way Collective, a creative agency with a client roster consisting national brands in the outdoor, music, and corporate industries.

In the woods, we are avid outdoorsmen who are skilled in the pursuit and harvest across the Carolina’s from the mountains to the coast.

Carolina Tradition was founded by Aaron Conner, an award-winning Director/Producer/Cinematographer with a resume featuring commissioned work for organizations like Nike, ESPN, ESPN 30 for 30 Films, NFL Films, the ACC, the SEC, and Facebook.

Aaron’s work has also appeared nationally on The Grammy’s, NBC, CMT, HGTV, The Discovery Channel, The DIY Network, among others.

Since 2014 Aaron has produced and project managed all of Country Music star Luke Combs’ official music videos. Aaron has worked in the professional creative space for 8 years during and after graduating from Appalachian State University. Aaron has a keen understanding for the art of narrative stories, high-level cinematography, advertising photography, and client relations.

Aaron and owns and operates Dustin’s Way Collective, a full-service digital storytelling agency with industry-standard cinema, audio and photography equipment. Dustin’s Way has a client roster consisting of national organizations across the music, corporate, manufacturing and outdoor industries. Dustin’s Way was started as a way to honor Aaron’s brother who passed away in 2001 at age 12.

Learn more about Dustin’s story and the namesake of the company by watching this video.

By adding Creative Director Andy Upton to the mix, both Carolina Tradition & Dustin’s Way have reached new levels of growth and success. Andy brings valuable skills and creativity to the table 365 days a year.

We’ve grown up in the outdoors, and have been documenting our outdoor experiences with professional equipment since 2015, first as a hobby and to capture these moments for us, our family and friends to look back on when we’re older. Over the last couple years, this passion has evolved into a vision for us to combine all our skills, passions and values in the outdoor space to tell our stories. We have fun, we hunt hard, we capture it well, and we care about our community and region. We’ve also established Carolina Tradition as a growing lifestyle & apparel brand throughout the region.

We’ve put concentrated effort into growing our social following and brand recognition organically through photography & short-form visual teasers while capturing material year-round as we pursue various species in the Carolina’s. We currently have several partnerships in place including SportDog, Dan’s Hunting Gear, Blue Otter Polarized, King Calls, CanCooker, and Valu-Pak Dog Food. Check out our Instagram here.

In 2021, we’re taking the reins off this year in rolling out our own high-level original content through our films and structured series’. We understand our current YouTube channel and Instagram numbers may come across as though we’re new to this, but we can assure you our material says otherwise. We would love for you to be part of what we’re building and grow with us.