OUR STORY

CAROLINA TRADITION.

It’s more than a brand. We embody the American dream, the American way. It’s how we were raised, and how we raise our own.

Carolinians are proud, we don’t settle.

We are two states, one-hundred-forty-six counties, cut from the same cloth.

From the skies to the stage, from the woods to the tee box, from the factories to the farm, and everywhere in between.

The generations before us laid the framework for our livelihood. Through hard work and sacrifice, they set the standard.

They’ve molded us into the people we are today.

It’s our responsibility to inspire the next generations, and pass down the Carolina Tradition.

Honor It. Teach It. Wear It.

See for yourself what the Carolina Tradition is all about, watch below!